In today’s world your unique website is your central marketing engine. It needs to be easy to find, great to look at, easy to use, and work brilliantly with all your other communications tools. You know your audience, and, working with you every step of the way, we can help you reach them and keep them. Here are the services we offer.
INTEGRATED MARKETING COMMUNICATIONS
We create a great website for you and place it at the heart of your marketing strategy. You may already have that strategy and you just want the perfect website. That’s cool. Or you may want us to think that strategy through with you and help you put it together. Either way, we’re here to help.
ENGAGING COPY
Great copy is about creating words that speak sweetly to your customers and clients, and it’s an art in itself. Working with you, we learn about the people you’re trying to connect with – what they’re looking for, their issues and concerns and the kind of language and idiom that appeals to them. That’s what drives our copy writing. We’re wordsmiths who have written for a living, in all media, for a long time. We know how to craft a clear and attractive message for each and every type of client.
WEB-OPTIMIZED WRITING, SEO and KEYWORD ANALYSIS
But just writing great copy won’t be enough to get your site noticed. It will help keep visitors and turn them into customers, but by itself it won’t help them find you. For that, you need ‘web optimization’. We’re specialists in that department, and we’ve got a whole page to tell you about it. Go to our SEO page to find out more.
DESIGN
We believe that a good website looks great and is a breeze to navigate. We believe that simplicity, color and eye-catching imagery make your visitors happy. And happy visitors are more likely to become customers or clients. We also know that your visitors need to find what they’re looking for instantly. So those are the key objectives of our designs.
IMAGERY, STILL AND MOVING
We can use your imagery, stock imagery, or we can provide custom imagery in exceptional illustrations from Sarah Atlee, or in custom photographs and in videos from David Fenton to give your site a great, unique look. Graphs and charts, moving images – whatever you need, we can help. For some examples of Sarah and David’s images, please check out our Custom Graphics page.
CUSTOM NAVIGATION
Your visitors will click away from your site if they don’t find what they’re looking for fast - the average visitor’s patience is measured in seconds – so creating a site that satisfies them quickly is the key to engaging and converting them to sales of your goods or services. Working with you to get to know your audience is the first step. Then, always in consultation with you, we develop effective copy and navigation options to maximize your site’s engagement.
WEB-MASTERING – YOUR LIVING WEBSITE
If your web-site is a one-stop /one-time affair, you can post it and leave it. But if you want your customers and clients to keep on coming back to your site – which most people do – you have to make it worth their while. And that means reliably providing a lot of fresh and interesting content. You can do it, or we can do it with you, or we can do it for you. Find out how on our web mastering page.
