SEO – Search engine Optimization
Say it again: 40 billion web pages, 130 million websites, thousands of new sites every day, major search engines queried 500,000 times per second. You have to pop out of that great big ocean, and fast. How? ‘Keyword analysis’, ‘search engine optimization’ and ‘search engine copywriting’
If you want more hits on your website – and who doesn’t – and if you want more leads and sales, you need to ask, ‘what’s missing?’ Chances are that your site is not web optimized. That means that the copy and the code on your site are not engaging the major search engines.
It’s possible your site needs a graphic and navigation makeover. We can do that. Dancing Flash bears are cool and great images may please your visitors – but these features won’t get you found. To pop up on your customers’ screens when they’re looking for what you provide, you need specialized skills. And we’ve got them.
Just keep in mind: SEO never stops. The web evolves; competition is tough. If you want your site to rank high and stay that way, you need to keep SEO principles in mind before, during, and after the building of your site. If you don’t, you could be on page one this week and buried somewhere the next. It happened to JC Penney. It can happen to you.
KEYWORD ANALYSIS
This is where it all starts. Writing great copy is critical – but that copy has to include the keywords and phrases that your target audience is likely to use when searching for the products and services you offer. And it continues after your site has been launched: as times and tastes change, and search engines modify their algorithms, you have to stay on top of trends and modify your keywords accordingly.
SEARCH ENGINE OPTIMIZATION
SEO begins with keywords and phrases, and it continues with site design and management, content, copy, architecture, hierarchy, and links. And more. Do you want to optimize for local search? Image? Vertical? Universal? The options keep growing. “Rust Never Sleeps” may still be true – but it’s “search never sleeps” that you have to worry about. The web is, and always will be, a moving target. Keep up, or fall back. It’s our job to keep up, and we can help you to do so, too.
SEARCH ENGINE COPYWRITING
The copy on your site has to speak to your clients – content still rules – but it also has to speak to the search engines. Writing copy that does both seamlessly is a real skill. We have it, and we can put it to work for you.
References
We know you’re on a budget. Aren’t we all? If you want to try to do this on your own, here are three great references:
Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, and Webinars
The Truth About: Search Engine Optimization
And from Flyte (a PDF file): The 11 Commandments of Creating Compelling Web Copy for the Non-Copywriter
Or, you can consult with us on all this.
